The Closet is a new online company that will provide haute couture on a rental basis, using the Internet as a marketing vehicle to the world at large. The Closet would cater to women of every size, style, type and wallet. Based on our demographic segmentation, our clients, the mature socialite (47.5%), the stylish teen (20%) as well as the successful businesswoman (32.5%), would be able to rent an outfit or piece of clothing for a selected period of time. Annually, haute couture companies generate over 5 billion dollars combined. Once a distribution and financing are in place, marketing such a business via the Internet opens up a world of opportunity for sales. Instantly, The Closet finds itself with an untapped market and an avenue full of potential.

The objective of this company is not only to cater to women of different social status’s, its goal is to provide a luxury good, while taking into account the current global recession. The economic recession is intended to spearhead our angle on the premise that renting couture clothing is more economically friendly, as well as reflective of evolving customers spending trends. Women remain committed to following all the latest trends and don’t want to spend a fortune; welcome to the future of shopping, with the pressing of the send button, the cost-conscious fashionista can have the closet she’s always wanted.